Why blogger

Roy Greenslade faces up to the inevitable and acknowledges that the MSM is under threat from the blogiverse. He says "We [journos] have spent our lives dominating conversations. No, that's wrong of course. We did not converse at all. We lectured. We provided the information that people feasted on in order to hold their own conversations."

Once things started to change he came to believe that "In other words, us pros will still run the show." But soon after he questioned even this so that now "It is entirely conceivable that the digital revolution may, in the fullness of time, sweep the media mogul aside. "

The blogiverse is not an alternative to political action, but it makes it all the more effective when people all round the world can be inspired by it. And it's frightening the 'right' [like Greensdale] people.....

All that is solid melts into air - and a good thing to o. . . . .